Coffee merchandising : $b A handbook to the coffee business giving elementary and essential facts pertaining to the history, cultivation, preparation, and making of coffee
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"Coffee merchandising" by William H. Ukers is a trade handbook on the coffee business written in the early 20th century. It offers a practical, beginner-focused overview of coffee’s history, botany, chemistry, cultivation, processing, buying and selling, roasting, blending, advertising, and brewing. Aimed at students and salespeople, it compiles essential facts and accepted trade practices to help build a durable, service-minded coffee business.
The opening of the book states its purpose—an accessible condensation of the author’s larger reference, presented without dogma—and then lays out a comprehensive table of contents. It begins with a brisk history: Near Eastern legends and persecutions, the spread of the drink to Europe and England’s “penny universities,” the rise of Parisian cafés, early American coffee houses, and the global propagation of the plant. It next explains the botany of Coffea arabica (and related species like Liberica and Robusta), describing the tree’s growth, flo
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